Why keep a Social Media Content Calendar? Every day, you find yourself with a new deadline. You have to get the kids ready for school, figure out what’s for dinner and try not to miss work before your boss notices that you’ve been working from home for weeks. You’re stretched thin; every minute counts. And yet, when it comes time to post on social media, many brands don’t take the time to plan out their content calendars in advance. This can lead them to waste precious hours of their day on social media without getting much return from their efforts—or worse, posting spammy messages that do more harm than good!
What is a social media content calendar?
It’s a schedule of all the content you plan to post on social media, and it helps you stay organised so that you can keep posting regularly.
It also helps ensure that your posts are seen by the right people at the right time–and not just by anyone who happens to stumble across them in their feed. It helps you to create a social media strategy for your brand or business.
Why does planning your social media posts make sense?
As you can see, planning your social media posts is an essential part of being a successful business owner. It saves time, money and helps you increase engagement, reach and sales.
In addition to all of the above benefits, it also gives you more time to focus on other aspects of running your business that are more important than posting on social media every day.
How to create a social media content calendar for your brand.
- Use a paid tool like CoSchedule to create your social media content calendar.
- Create a template, then fill out with all of your posts for the week.
- Be sure to use the right tool for the job!
How often should you post?
How often you post depends on your audience and the type of content you are posting. If your audience is active, then it makes sense to post more often. If they aren’t active, then it makes sense to post less often.
How many posts per day is best?
The general rule is that if your audience has been shown to be responsive to certain types of posts (e.g., photos), then posting once every 3 hours or so would be ideal; otherwise, try sticking with one or two times per day at most – this will help build a relationship with them over time!
The importance of using images, videos and links in your social media content calendar.
You might be wondering why you should use images, videos and links on social media.
Images are more engaging than text. Studies have shown that people are likely to click on an image than they are a link or video. Images can also be used as a call-to-action for your audience to click through to another page or website (e.g. “click here” in the caption).
Videos are more engaging than images because they allow you to communicate your message quickly without having all of the words written out for them at once which can often make it difficult for people who don’t know what they’re looking at yet! Videos can also be used as a call-to-action for viewers by asking questions such as “What do YOU think about this?” so that users feel compelled into responding back with their opinion or thoughts about whatever topic was being discussed within said video post itself.”
Tips for creating social media content calendars.
- Plan your social media calendar for the next month.
- Plan for the next week.
- Plan for the next day and hour, if you have time in advance, or create a template that allows you to quickly update it as needed on short notice (such as “Thursday morning,” etc.).
- Create a plan for 15 minutes in advance if possible, so that when things get busy or something unexpected happens during work hours such as an urgent email from a client or colleague and someone else needs your attention right away, there’s at least some idea of how long it will take before being able to return back to working on their own thing again–and whether they should try contacting someone else instead who may be able to help them out faster than waiting around until everything else gets done first!
Planning out your posts in advance can help you make sure you get the most out of every hour of your day on social media
Planning out your posts in advance can help you make sure you get the most out of every hour of your day on social media.
You can also plan out your posts for a month or two at a time. This is especially useful if you’re working with a team that has multiple people posting to different accounts and want to ensure that there’s consistency across them. For example, if one person is responsible for posting on Instagram daily but another handles Twitter twice per week and Facebook once per week, then having everything planned will ensure that each account gets updated regularly without clashing with other content being posted by other members of the team.
Planning further ahead than just this level would be ideal; however, depending on how much time and effort it takes to manage social media accounts (and whether or not those accounts are profitable, doing so may not always be feasible or worthwhile given all the other commitments in one’s life!
We hope that this article has helped you understand the importance of planning your social media posts in advance. If you’ve always struggled with finding the time to post, or if you want to make sure that every hour spent on social media is as effective as possible, then we strongly recommend using a content calendar. It will help you save time by allowing you to plan out all of your posts in advance so they don’t need editing at the last minute!