YouTube is one of the best sites around to show off your talents and share them with the world. It’s also a great resource for learning how to do new things. But that doesn’t mean it’s always easy! Once you get past the initial stages of creating a channel and uploading your first video, there are some strategies you can use to make sure your channel is successful. In this blog post, we’ll go over some tips for optimising your website as well as optimising individual videos themselves. We’ll also introduce some other ways you can promote yourself and build an audience—including getting featured on YouTube’s homepage!
Optimise Your Website
In order to optimise your website, you should make sure that it’s mobile-friendly and optimised for search engines. You can do this by following the tips below:
- Create a website. You can use WordPress or Squarespace to create a professional looking site that will help promote your channel and videos.
- Use the “About” section of your website as an outlet for people who want more information about you, such as what inspired you to start making YouTube videos or why they should subscribe! It’s also good practice to link back from this section so it appears higher up on search results when someone searches for something like “YouTube creator.”
- Use social media buttons on each page (like Facebook) so viewers can share content easily with their friends online–this increases engagement levels which is important because engagement means more ad revenue coming in over time!
Optimise Your Videos
Optimising your videos is the most important step in the YouTube process. It’s what will help your videos get discovered and increase their chances of going viral. Here are some tips for optimising your YouTube channel:
- Title – Your video title should be catchy, but also relevant to what the video is about. A good rule of thumb is that it should be short enough so that people can easily read it in search results or on social media posts. The best way to do this is by using keywords related to what you’re talking about within the title itself, such as “how-to” or “DIY” (do-it-yourself). You can also include other keywords inside brackets after these terms if they make sense; for example, “[DIY] How To Paint My Room”.
- Description – Similar to other online platforms such as Amazon or eBay where sellers are required by law before posting any product listings online with accurate descriptions about what those products entail so customers know exactly what they’re getting into beforehand; YouTube has its own set standards when it comes down
Create a Brand and Voice for Your Channel
You should create a brand for your channel. This means having the same logo and branding across all social media and website, as well as using it as the background image on your channel. You can use a consistent colour scheme, font and style guide to help viewers recognise you when they see you in other places.
The easiest way to do this is by creating an “About” page that explains who you are, what kind of content you make and why people should watch it. This page is also where people will go if they want more information about how they can support your efforts (more on monetising later).
Use Annotations to Promote Your Content
You can use annotations to promote your content. Annotations are clickable and can be used to drive viewers to other videos or external sites, or they can be used to drive viewers directly to your website.
To add an annotation, click on the Add Annotation button at the bottom of a video (next to Share). The first time you do this, YouTube may ask if it’s okay for them to save information about where in the world you are so that it can provide more relevant recommendations in future videos. This is optional but recommended–you don’t have any privacy concerns with this kind of data sharing!
Once an annotation has been added, there are three ways we recommend using them: 1) Add links within the description box (this will only show up when someone selects “Show Details”) 2) Use links within thumbnails/screenshots 3) Create callouts on specific parts of videos
Make Friends in the Right Places
The best way to make friends in the right places is by being a part of the YouTube community. That’s why we’ve put together this list of things you can do to meet other YouTubers and build relationships with them:
- Join groups on Facebook or Twitter where you can share tips and tricks with other content creators. There are tons of these groups out there, so just do some searching!
- Participate in events such as meetups and VidCon–the biggest annual gathering for YouTubers (and fans). These events are great opportunities for networking with other people who share similar interests, so don’t miss out!
If all else fails, join a network like Maker Studios or Fullscreen Media Group–they’ll help connect you with popular channels that are already looking for new talent.
Get Featured on YouTube’s Homepage
Getting featured on YouTube’s homepage is the most important thing you can do for your channel. It means that you’ve become popular enough to be featured alongside other big-name creators, and it puts you in front of millions of new viewers who might not have found your channel otherwise.
To get featured, make sure that:
- You’re uploading videos regularly. The more often people see new content from a creator they enjoy, the more likely it will be for them to subscribe (and vice versa).
- Your content is engaging and original–if someone thinks “I’ve seen this before,” then they’ll probably skip over it or watch something else instead. The best way to make sure this doesn’t happen is by creating something unique every time!
Use these tips to get your channel viewers, subscribers and engagement.
Use these tips to get your channel viewers, subscribers and engagement.
- Create a brand and voice for your channel. This is the most important thing when starting out on YouTube. It’s also one of the most challenging things for creators because it comes down to who you are as a person, what makes you unique and why people would want to watch your videos over anyone else’s videos on the platform (or anywhere else). Knowing this can help guide decisions like what kind of content should be created, how often it should be updated, how long each video should be in order for people to stay engaged throughout its duration etc.. The more consistent with this voice/branding strategy is maintained throughout all aspects of managing channels then higher chances there will be success!
- Get featured on youtube homepage: There are many ways that we can get our videos featured by Google but first thing first – Upload quality content regularly so people remember our names! We want them coming back again next week or month when something new arrives 🙂
Conclusion
We hope that you have enjoyed reading this guide and are ready to implement some of the tips and tricks we have provided. Remember, it takes time to build a successful YouTube channel, but if you follow our advice then we are sure that you will be on your way in no time!