LinkedIn is a great tool for B2B marketers. In fact, it’s one of the most effective ways to drive website traffic and generate leads for your business. But how can you use this social network to its full potential? This post will show you how to turn LinkedIn from a social network into a lead generation machine by showing you how to use the platform in four key areas:
- Integrating your website
- Using rich media content when posting
- Creating ads that get results with LinkedIn advertising
- Including video content and images in posts
It doesn’t have to be a social network.
LinkedIn is not a social network in the same way as Facebook or Twitter. It’s more of a professional network where people connect to find jobs, business opportunities and build relationships with others in their industry.
LinkedIn is a great place to find leads for your business because it has such a high concentration of people who are already interested in what you do. You can also use LinkedIn to find new employees for your company by posting job listings on the site and reaching out directly to those who apply via email or phone call (if they’ve given permission).
LinkedIn is an exceptional lead generation tool.
LinkedIn is an exceptional lead generation tool. The platform allows you to target specific audiences, segment your audience and use ads to drive traffic or conversions.
Let’s take a look at how you can leverage this network for lead generation:
You can easily integrate your website.
LinkedIn makes it easy to integrate your website with this social network. You can use the Share button to share your content on LinkedIn, or the Follow button to follow your website. If you have an active, engaged following and want them to engage with more of your content, consider using the Comment button or Recommend button as well. These are both great ways for people who have already engaged with you in some way (through reading an article or watching a video) to continue interacting with what they’ve seen by commenting on it or recommending it respectively.
Use LinkedIn advertising to drive leads.
LinkedIn advertising is a great way to drive traffic to your website and generate leads. You can use it to promote content, products, or services.
To create an ad on LinkedIn:
- Go to the Advertising page in the Marketing tab of your Company Page.
- Select Create an Ad from the dropdown menu at top right corner of this page.
- Enter information about your business and product/service offerings (you can also upload an image). Then choose how much money you want spend per day or week on each campaign–and whether or not you want it targeted at specific audiences based on their job title, industry, etcetera (this is called “targeting”). The more targeted your ads are with relevant information about what people need from your business–and why those needs should be met by yours specifically–the better chance they’ll work!
Include rich media content in your LinkedIn posts to increase engagement and conversions.
LinkedIn is a great place to post rich media content. It allows you to add images and videos, which are more likely to be shared on social media than plain text posts. When you create a post, you have the opportunity to use rich media by clicking “Add Media” at the bottom of your post editor window.
If you’re looking for more engagement with your audience or conversions from prospects who visit your website after seeing one of your latest updates (and who doesn’t want both?), then consider using rich media in all of your social media posts!
B2B marketers who use LinkedIn will see increased website traffic and lead gen success
This is a professional network, and it has a large user base. As such, it’s the perfect place to build your brand’s awareness and drive website traffic.
Users are looking for information about products or services in their industry; they’re searching for businesses that could help them solve problems and improve their business processes. So if you want to generate leads, you need to target these people with content that’s relevant to what they do and how they think about things–and then follow up with them via email or phone calls (the latter being more effective).
We hope this article has helped you understand how to use LinkedIn as a B2B marketing tool. As we saw in the first section, LinkedIn can be used as a social network and it can also drive website traffic and lead generation. It’s important to note that these two uses are not mutually exclusive–they complement each other nicely by providing different types of value for different audiences. So don’t be afraid if your company doesn’t have much time or resources to spend on social media marketing right now; instead focus on building up your presence on LinkedInas part of your social media strategy!