If you want to be successful, your website should be part of a larger digital marketing strategy. According to Social Media Examiner, 70% of all digital marketers use social media in their marketing efforts. But how do you make sure that your online presence is strong and consistent across multiple platforms? In this article, we’ll walk through each step of creating a social media strategy for your website.
1. Create a Social Media Goal
Before you get started, it’s important to define your goals. Social media can be a powerful tool for driving traffic and increasing sales. But if you don’t know what results you want from your social media efforts, they’ll be less effective than they could be.
You should set ambitious yet achievable goals for each platform based on their strengths and weaknesses. For example:
- Facebook is great for building an engaged following because users tend not to just browse through their newsfeeds–they actively interact with posts by liking them or commenting on them (or maybe even sharing). So if one of your goals is getting more shares of content on Facebook, then consider creating shareable videos or images that encourage people to engage with the post itself rather than just click “like” or leave an emoji face in response.”
2. Analyze Your Audience
This step is all about understanding your audience. You should be able to answer the following questions:
- What do my customers want?
- Where do they go for information and entertainment?
- How much time do they spend on social media, and what social media platforms are they using most often (e.g., Facebook or Instagram)?
3. Create a Content Calendar
- Create a content calendar.
- Plan your content in advance.
- Decide what type of content you will produce, and how often it should be published.
- Use a tool to help you manage your social media strategy and publishing schedule (more on this below).
4. Define a Voice for Your Brand
Now that you have a solid understanding of your brand and what it stands for, it’s time to define its voice.
Creating a content style guide is one of the best ways to create an online presence that reflects your business’ personality. A content style guide helps you ensure that each piece of content is written in accordance with the same voice as all other pieces on your site or across social media channels.
It should include:
- The tone and language used by employees when speaking about products or services
- Guidelines for writing headlines and subheads
As well as ensuring consistency across all channels (such as Facebook), this will also highlight any gaps in knowledge among members of staff who may not have been trained in digital marketing techniques yet but still need some guidance when creating content on behalf of their employer’s brand names .
5. Find Your Ideal Social Platforms and Create an Account(s) on Them
Now that you have a firm understanding of what social media is and how it can help your business, it’s time to get started. The first step in creating a social media strategy is selecting which platforms are right for you.
To determine this, think about which platforms are most relevant to your business and audience–and then choose the ones where you can commit to managing an account. You don’t need accounts on every platform out there! It’s better to have one strong presence than four weak ones (unless all four are important for some reason). Make sure that each account has enough time invested into it so as not to become stale or forgotten by users who may not return often enough if they don’t see new content being added regularly enough.
6. Start Creating Content
By now, you should have a strategy in place for what your website will look like and how it will function. You’ve chosen a domain name and picked out a theme for your site. You’ve also created a content plan that includes topics that are relevant to the needs of your customers, who they are and where they live. Now it’s time to put all those pieces together into one cohesive whole: creating content!
Content is king when it comes to social media–and especially when building trust with potential clients online. That’s because content helps people get acquainted with businesses on an emotional level before ever even contacting them directly through phone calls or emails (which can be difficult if they don’t know anything about your company).
7. Share Your Content on Other Platforms (Cross-Promotion)
You’ve managed to build up a strong following on your social media platforms, but what if you want to grow your reach further? One of the best ways to do that is by sharing the content you create on other platforms. For example, if you have a blog post about how to grow tomatoes in your backyard garden and it gets lots of traffic from people looking for tomato-growing tips, consider sharing this post on Facebook or Twitter with an added link back to your website. This will help direct more traffic back towards the site while also increasing its exposure in general.
Another way to cross-promote is through guest posting: writing articles for other websites (or even blogs) where they will share links back towards their main site as well!
8. Monitor, Measure and Optimize Results
Monitor, measure and optimize results.
Once you’ve implemented your social media strategy, the next step is to monitor its effectiveness. You can do this by tracking how many people are engaging with your content on each platform and analyzing what type of content they’re responding to best (i.e., blog posts vs tweets). This information will help provide insight into which kinds of posts work best in different situations–and where there might be room for improvement. Use tools like Google Analytics or Facebook Insights to track traffic sources (like referrals from other websites) as well as engagement stats such as likes/shares/comments per post.
Social media is an important part of your digital marketing strategy and it deserves strategic attention in its own right
Social media is an important part of your digital marketing strategy and it deserves strategic attention in its own right. Social media can be a valuable tool for building brand awareness, customer service, customer feedback and retention. It’s also great for generating leads through content creation and social ads. In this article we’ll look at how to create a social media strategy that includes all these elements so you can use social as an effective channel for increasing traffic to your website while also improving its performance across the board.
Social media is an important part of your digital marketing strategy and it deserves strategic attention in its own right. It takes time, effort and patience to build up a social media presence that works for you, but once you’ve got it going it can be a great way to engage with customers and grow your brand.